Director of Marketing and Development

Job reference: 1834SMD

Job function/discipline:

Basic salary:

Closing date: 25th May 2022

Director of Marketing and Development

On behalf of our client, Waterways Ireland (WI), Forde May Consulting is assisting in the recruitment of a new Director of Marketing and Development. This role is principally responsible for the management of Marketing; Brand; Digital Communications; Property and Legal, Innovation and Development; and Dublin Docklands Development activities within WI.    The role involves working with regional management to create partnerships and joint ventures to deliver the development of the waterways whilst securing income to fund this work, and marketing and promoting these valuable recreational assets to increase use by both tourists and local communities.  This role is part of the WI senior management team and reports directly to the CEO.


The Marketing & Development Directorate is critical to the future enabling of growth work streams identified from the Long Term Strategy currently in development. It will be responsible for Waterways Ireland’s marketing strategic planning processes targeted towards recreational development, tourism, health and well-being initiatives to promote the inland waterways.  The Director will lead and undertake the formulation of business planning for the Directorate, performance management for staff and undertake any other duties on behalf of Waterways Ireland.


As a minimum requirement, candidates must be able to demonstrate the following eligibility criteria:


  • A relevant degree or equivalent with a minimum of three year’s relevant senior management* experience which includes leading teams/staff management responsibilities within the public or private sector.


  • A minimum of five years’ senior management* experience which includes leading teams/staff management responsibilities within the public or private sector.


  • Have a full current driving licence and /or access to a form of transport which will permit the candidate to meet the requirements of the post in full.


*Senior management level / experience is defined as working or reporting directly to individuals at CEO level (or the next level) or equivalent, or managing a team where the role includes making decisions affecting strategic issues.  The onus is on candidates to demonstrate scope and scale in this area.




  • Experience of formulating a marketing or development strategy and plan for an organisation or major £/€ high value project.
  • Proven experience of contributing to the development of strategy to successfully deliver the aims and objectives of an organisation at senior management level*.
  • Proven ability to innovatively create and maintain working partnerships with a wide range of organisations and stakeholders to deliver strategic objectives.
  • Proven ability to assess situations from a commercial perspective and implement change to achieve savings whilst developing customer services.



  1. Masters or equivalent in a Business related discipline.
  2. Experience of managing an extensive property portfolio,
  3. Experience of digital marketing & communications

For an informal discussion call Gerry May at Forde May Consulting Ltd on 028 9062 8877.  To apply send your tailored CV, covering letter and separate supporting statement to jobs@fordemayconsulting.com.  The supporting statement must document, by way of examples, how you meet the criteria for the role.  Please quote reference number 1834SMD. The closing date for applications is the 25th May 2022.  Final interviews will take place on the 21st  June 2022.


“Waterways Ireland is an Equal Opportunities Employer. As we are currently under-represented by Protestants, we would particularly welcome applications from the Protestant Community”.